Working with Education Agents

Education agents are often the first point of contact between Australian education providers and international students and their families. Research consistently highlights that the majority of Australia’s international students initially obtain information about studying in Australia through education agents. While the specific roles of agents may vary based on the market, their core responsibilities are generally directed toward facilitating connections between students and institutions.

Regulation of Education Agents

Unlike migration agents, education agents in Australia are not subject to mandatory regulation. They are not required to belong to any governing body or undergo specific training or meet minimum business standards. However, education providers can use various quality control measures to evaluate potential partnerships with agents. Details about these measures are outlined in the Agent Management section of this guide.

It’s important to note that education agents are not authorised to provide migration advice. However, they can advise students on visa types and assist in completing visa applications.

Sub-Agents

The National Code mandates that providers must have a written agreement with every agent acting on their behalf. Providers should be aware that some agents utilise sub-agents, often offshore, who refer students through a lead agent, typically based in Australia. Education providers should clarify whether an agent uses sub-agents and ensure they have appropriate management systems in place.

Exclusivity Agreements

Some agents may request exclusivity in specific markets, seeking to become the sole representative of a provider. While this arrangement can have benefits, providers should carefully assess the potential drawbacks, ensuring such agreements do not limit their reach or flexibility. As a general practice, exclusivity agreements are not commonly adopted by many providers.

Agent Aggregators

Education brokers act as intermediaries, developing partnerships between agents, providers, and industry stakeholders. They often represent multiple providers and typically earn commissions based on successful enrollments.

Migration Agents

Migration agents are individuals registered with the Migration Agents Registration Authority (MARA). They are legally authorised to provide migration advice and assistance, including representation before the Department of Home Affairs. Providers can access a list of registered migration agents at www.mara.gov.au.

Maintaining High Standards with Education Agents

Education providers are legally obligated to ensure their agents act ethically, honestly, and in the best interests of international students while safeguarding the reputation of Australia’s international education sector. Providers must:

  • Have written agreements with each education agent.
  • Ensure agents understand the Australian education system, including the Australian International Education and Training Agent Code of Ethics.
  • Avoid accepting students from agents suspected of dishonest practices.
  • Take immediate corrective action if an agent breaches relevant ESOS or migration legislation.

Provider Responsibilities

To comply with regulations and uphold ethical practices, providers must:

  1. Publish Agent Details: Ensure information about affiliated agents is available on their website and entered into the Provider Registration and International Student Management System (PRISMS). Non-compliance is a strict liability offence.
  2. Student Monitoring: Implement and follow policies for monitoring international students’ engagement and academic progress, taking appropriate action if students are at risk.
  3. Oversight of Agent Contracts: Maintain robust oversight of agent contracts, monitor agent performance, and ensure referred students are genuine and engaged in learning. Prompt corrective action must be taken in cases of misrepresentation or unethical conduct.
  4. Staff Awareness: Ensure staff managing agent relationships are knowledgeable about the obligations under the ESOS Act, National Code, and institutional policies.

Good Practice Training for Education Agents

To further support education agents and ensure compliance with best practices, we are planning a Good Practice Training Program. This training will cover ethical recruitment, understanding compliance requirements, and strategies for effective student engagement.

If you are interested in participating, please sign up to receive more information and updates. 

Conclusion

By adhering to these practices and participating in ongoing training, education providers can build transparent, ethical relationships with agents, enhancing both the student experience and the reputation of Australia’s international education sector.

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