Tips for Better Landing Pages to Attract International Students

In today’s competitive market, attracting prospective international students online requires a strategic approach. Your website, particularly your landing pages, can make or break a student’s decision to apply. An engaging, well-structured landing page helps students understand what you offer and builds confidence in your institution. Let’s explore some tips to create better landing pages to capture the attention of international students and convert visitors into applicants.

1. Promoting to Prospective International Students Online

Your landing page is often the first interaction a prospective student has with your institution. It’s essential to convey the right message clearly and quickly. Students from different backgrounds are searching for reliable, easily digestible information to help them make an informed decision.

Here’s what a good landing page should do:

  • First impressions matter: Use compelling visuals and a clean, professional design that reflects your brand.
  • Speak directly to international students: Use language and content that resonate with their needs, such as information on visa support, living in your country, and unique features of studying at your institution.

2. Do You Have a Questionnaire or Expression of Interest Form?

A well-designed questionnaire or Expression of Interest (EOI) form can be a powerful tool to capture leads. This allows students to express their interest in your institution before they commit to the application process. Here are some tips for effective forms:

  • Keep it short: Ask for essential details like name, email, country, and the program of interest. Avoid overwhelming users with too many questions.
  • Place it prominently: Feature the form in a prominent place on your landing page, such as above the fold or in a sidebar.
  • Follow up promptly: Ensure you have a system in place to respond to form submissions quickly. A personalized email response thanking them for their interest, along with relevant details about their program of choice, can make a strong impression.

3. What Information Do They Receive When They Visit Your Page?

When prospective international students land on your page, they’re looking for clear, actionable information. To ensure they stay and explore further, your page should offer:

  • Concise and relevant content: Provide a snapshot of what your institution offers, focusing on key benefits like quality education, international student support, and career opportunities.
  • Student-centric navigation: Organize your content logically so that students can quickly find information on courses, admission processes, tuition fees, and intake dates. Make it as easy as possible for them to take the next step.

4. Example of a Good Website

A great example of an effective website for attracting international students would include the following elements:

a) Clear Information About the Provider

Students should be able to quickly learn who you are and what your institution stands for. Use a prominent “About Us” section that highlights your institution’s mission, values, and achievements.

b) Clear Information About Courses, Fees, Locations, and Intake Dates

International students want to know if your courses fit their academic goals and budgets. Include detailed course descriptions, clear tuition fee structures, and information about different study locations and key intake dates. Make sure this information is regularly updated.

c) Student Support Services

International students often need additional support to succeed academically and socially. Highlight your institution’s comprehensive student support services, such as visa advice, accommodation assistance, counseling, and language support programs.

d) Testimonials

Student testimonials are a powerful way to build trust and show authentic experiences. Include video or written testimonials from current or former international students who can speak about your institution’s programs, support systems, and the overall student experience.

e) Call to Action – Apply Today

Make it easy for students to take action. Use clear and compelling Calls to Action (CTA) such as “Apply Today,” “Request Information,” or “Book a Consultation.” These should stand out visually and guide students toward the next step in the application process.

f) About Us

The “About Us” section should include not only details about your institution but also why you’re an excellent choice for international students. Highlight your global reputation, campus facilities, partnerships, and unique features that make your institution stand out.

g) Contact Us

Your landing page should provide multiple ways for students to get in touch, such as a contact form, email address, phone number, or social media links. Make it easy for them to reach out for more information.

Final Thoughts

By optimising your landing pages with the right content, clear navigation, and a strong call to action, you can significantly increase the chances of converting prospective international students into applicants. Focus on delivering concise and valuable information that resonates with students’ needs and demonstrates why your institution is the best choice for their academic journey.

A well-thought-out landing page is not just a marketing tool—it’s a gateway to building trust and creating lasting relationships with students from around the world.

 

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