A global review of education providers reveals a critical issue—many institutions are missing out on international student opportunities due to poor communication strategies.

One of the most overlooked areas is the limited use of high-demand communication channels like live chat, WhatsApp, and Instagram. Today’s students expect fast, personalised responses—but many institutions still rely on outdated methods, losing valuable leads in the process.

Marketing automation is another untapped resource. Despite its proven ability to streamline communication and nurture leads effectively, many institutions either don’t use it or fail to implement it consistently.

Even when students do connect, institutions often miss the chance to highlight their strongest value propositions. Responses frequently lack clarity, relevance, or compelling reasons to choose the institution—leaving prospective students unconvinced.

Key Insights:

  • Many institutions fail to respond promptly or provide meaningful follow-up. Emails are often overlooked or inadequately addressed.
  • While most students trust the responses they receive, less than half feel a personal connection was made.
  • Only 50% of enquiries are answered thoroughly; the rest lack persuasive details or value-added content.
  • Live chat is particularly ineffective—only 1 in 10 students receive a response.
  • Instagram, though widely used by students, remains a weak point for communication.
  • Enquiry forms and emails perform better but still fall short without proper automation and follow-up.

Let’s Build Your Enrollment Strategy

Whether you’re looking to optimise your communications channels, automate your outreach, or refine your value proposition, Educli can help. We understand that recruitment is not just about increasing numbers—it’s about finding the right students who align with your mission.

Ready to boost engagement and grow enrolments?
Contact us today to discover how Educli can support your institution’s success, or visit https://www.educli.com/en/advertising-portal for more information.

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