Steve Jobs was an iconic entrepreneur, a visionary leader, and an extraordinary marketer. His strategic marketing approaches were instrumental in transforming Apple into the world’s most valuable company.
Sell dreams, not just products
Apple’s advertising has consistently carried an aspirational quality, enticing customers with the promise of a dream and status, not merely a gadget.
Craft Exceptional Products
Steve Jobs was a proponent of creating exceptional products that deliver transformative customer experiences.
Cultivate Mystery and Excitement
Apple masters the art of suspense, expertly generating anticipation over the months leading up to a launch. The takeaway? Hold back some details to spark curiosity.
Create marketing principles
Apple today still adheres to the marketing principles that Steve Jobs created with his mentor, Mike Markkula. The three principles are:
- Understand and serve customers better than other
- Do a few things well
- Focus on simplicity and quality
Master the message and its delivery
Marketing is all about sending messages and communicating the value of your product or service to the target audience. The key is to understand your customers’ pain points and present your product as the best solution to their problems.
Create brand advocates, not customers
Jobs recognized the importance of word-of-mouth advertising. Therefore, he made it a point to aim for an emotional connection with their consumers through their products.
Experiment and innovate
Steve Jobs never hesitated to try something new or unconventional. He took the “innovate or die” philosophy to heart, which is why Apple is a game-changer in more than just the tech industry.
